Meet the Founder of ​​Lisa Grum Coaching, Lisa Grum

Michelle Whiting
5 min readMay 11, 2023
Image credit: Knaack

Lisa Grum is a Vienna-based company that offers Mindset & Business Coaching to leaders and service-based entrepreneurs. Since 2022, Lisa has consistently helped her clients elevate their lives. She believes in the power of everyone to shape their world.

Lisa has two coaching and mentoring pillars: one for employees and leaders to embrace their strengths, create flexible schedules, and gain confidence, and the other for experts who want to start and launch their own location and time-flexible online coaching business.

By supporting coaches, experts, and leaders she empowers them to help even more people, which creates a snowball effect of positive added value.

For more information, visit

Here we sit down with Lisa to learn more about her journey as an entrepreneur.

Q. What inspired you to become an entrepreneur?

Lisa: From the very beginning, I was motivated by the idea of creating a life based on my values and needs. However, for a long time, I ignored some parts of myself and my desires. It wasn’t until I started digging deeper and asking myself the right questions, with the help of a coach, that I realized I wasn’t fulfilling my potential and didn’t have the life I truly desired.

For me, this meant being location-independent, having flexible time, and the financial resources to do the things I love and support myself and my family. I know what it’s like to not have those things, to struggle with health, and to feel emotionally and physically drained. That’s why I value health, joy, and independence — or “the light,” as I like to call it — even more. Life is too short to settle for mediocrity.

I’m passionate about helping others and empowering them to achieve their dreams. I firmly believe that every person has a gift and the potential to create a life they love. I wanted to be a part of helping them unlock that potential.

Q. How did you get started?

Lisa: I jumped. I took a leap of faith and quit my safe and secure 9–5 job as a program manager. Instead, I applied for a founder’s scholarship, which I was fortunate enough to receive, and began building my business.

I did everything simultaneously — getting clarity on the bureaucracy and starting to coach. I wanted to start working with clients as soon as possible and managed to sell my first three high-ticket programs within a few weeks.

Q. What was your biggest startup challenge? What steps did you take to overcome it? What did you learn?

Lisa: Keeping my promises proved to be the biggest challenge I faced when I quit my 9–5 job and started my business. I had two main promises to myself: to be my own greatest cheerleader and to believe in myself, no matter what obstacles or setbacks came my way. The second promise was to stick to my personal boundaries, which can be difficult when you’re building a business from scratch.

There were nights when I found myself lying in bed, staring at the ceiling, contemplating business strategies well past midnight. As someone with a thyroid-autoimmune disease, I know all too well the importance of managing stress, sleep, and nutrition. In a way, my condition is like a warning system — a reminder that I started this business to live a healthy and fulfilling life, not to burn out and sacrifice my wellbeing.

But here’s the thing: I see my condition as a superpower, not a limitation. It forces me to prioritize my health and well-being, take breaks when I need them, and honor my personal boundaries. And let me tell you, it’s paid off in spades. So, when that little voice inside my head starts telling me to stop working, go to bed, and get some sleep, I listen. Because I know that taking care of myself is the key to building a successful and sustainable business.

Q. What is the most memorable thing you’ve done since you started your business?

Lisa: I could tell you about magazine or podcast features or my income goals. Don’t get me wrong, landing magazine features and raking in 5k weeks is great, but those things aren’t what I find most memorable about my business. No, what sets my soul on fire is seeing the incredible transformations that my clients achieve.

There’s nothing quite like the feeling of watching a client land their first paying clients just a few weeks into our program. Or witnessing someone who used to tremble at the mere thought of speaking in public confidently taking the stage in front of hundreds of people. Or the joy of seeing my client finally book that flight to South Europe to spend the winter there — talk about living the dream!

These moments are what make it all worth it. They’re what reminds me why I started this business in the first place — to help others unlock their potential and create lives they truly love. So, while the fancy accolades are nice, it’s the impact I have on my clients’ lives that truly lights me up.

Q. What is one book you recommend, and why?

Lisa: The 5-second rule from Mel Robins. It’s so on point. She has the gift to be super clear and inspiring at the same time.

Q. What are your top 3 favourite online apps, tools, or resources and what do you love about them?

Lisa: Chat GPT, Calendly, Zoom. Those are all must-have automation tools. If you want to have a leveraged online business and earn more while working less — it is crucial to utilize those systems. You are more efficient and it is a higher quality for you and your clients.

Q. In terms of legacy, what is the mark you’d like to leave on the world?

Lisa: I have personally proven that building a purposeful, heart-centred, and successful business and life from scratch is entirely possible — even without vast financial resources, a large network, or a father who hands you a business on a silver platter.

Thanks to technological democratization, anyone with access to Wi-Fi can create a meaningful and prosperous business.

The only things you truly need are a strong belief in yourself, a willingness to learn and adapt, and a clear sense of purpose and direction. With these ingredients and determination, you too can achieve your dreams and create a life that you love.

Q. In one sentence, what’s the best advice you’d give to someone just starting out on their entrepreneurial journey?

Lisa: Take what you have, put it in front of your audience, and evaluate what works and what doesn’t. And take it from there. And don’t do it alone.

Get your support system in place — accountability buddies, your partner, your mentors. It is so much more fun if you have a tribe like in my programs to share your wins with.

To keep up to date with Lisa and her journey, connect with her on Instagram.



Michelle Whiting

Copywriter, publicist & entrepreneur. Passionate about sharing empowering and informative stories from thought leaders across the globe.