Marketing and Brand Building — Without it, you don’t have a business. Business Strategy Queen Anneliese Garner Shares Why
If the idea of marketing your business is in the same league as having your teeth pulled, then you need a brand and marketing expert to help you extend your reach. Anneliese Gartner is passionate about helping businesses, especially new ones, find their voice and increase their market share.
Having a marketing strategy is crucial for any business. Too often, the entrepreneur who is very excited about starting their new business either forgets that fact or doesn’t know how to do it. With no one to turn to for marketing help, these businesses often fail.
Anneliese Gartner’s business, Apto Media, has the team and resources to make your brand stand out from others in your niche.
The areas she focuses on for new businesses are:
- Brand strategy
- Logo design
- Website design
- Social media
- Email marketing
These are the cornerstones of a successful business, and if not done well, the business may fade into internet obscurity.
Each one of these steps is equally important and requires a considered and well-planned strategy. Anneliese has the knowledge and experience to work out precisely what your business needs for each of these steps.
The brand strategy is all about putting your brand front of mind when potential customers think of purchasing something in your niche, in much the same way as when we think of auctions online of any sort of article, we think of eBay.
Again, some of the biggest companies have instantly recognizable logos, such as Nike’s tick. It’s essential that your logo stands out and is memorable and also that it appears consistently on all your branding, such as social media, letterheads, and any company document.
Website design can be a minefield for novices, so you need expert help as this is your online calling card. It is often the jumping-off point for potential customers looking for services or products like yours.
It needs to be attractive, fast loading, and information-packed and have an SEO emphasis for high ranking on search engines and a call to action to encourage people to take the next step, such as buying.
You have to SHOUT about it when you’ve finally got the perfect website, especially on social media. Apto Media has all the know-how and experience to spread the word everywhere about the benefits of doing business with you.
Finally, email marketing is still one of the most effective ways to get your message out there.
Setting up a process for automatic emails to potential customers can be pretty complicated. This is where Anneliese and her company can facilitate this, so it happens without causing you any stress and still achieves the best return.
Apto Media diligently teaches entrepreneurs and small businesses to find their brand voice and market effectively in the business world.