Making BIG Money as a Service to the World, with Amanda Suga of The Illuminary Co.

Image credit: © Captured Imagery 2022

Amanda Suga is a top-tier life, business and money coach who blends together mindset, energetics and spirituality to light the way for visionary female leaders, healers, creatives and consultants to grow sustainable, highly profitable and impactful businesses, on their terms, by sharing their unique gifts with the world.

She is the founder of The Illuminary Co., A Honolulu, Hawaii-based company focused on empowering female entrepreneurs to increase their income and impact.

For more details, visit Amanda’s website here.

Here we sit down with Amanda to learn more about her journey as an entrepreneur.

Q. Tell us a little more about your journey as an entrepreneur — how did you get started? What inspired you?

Amanda: I started my career like most people, I went the traditional college route and got “a good job” in marketing and worked really HARD for 10+ years. Through mindset and belief work I was able to do what many in my circles told me was not possible — create a six-figure salary without being a director or VP of a company. I did it by BELIEVING in the possibility, even when people told me NO, multiple times, I KEPT asking for what I wanted and deserved, showing up as someone who made six figures — until I GOT IT. I was willing to believe and keep acting on that belief before I saw the evidence of it being true.

After I had my son in 2019, like most mothers, things changed, my prorates changed and I no longer desired to keep WORKING HARDER to create more success. So I took my years of mindset, belief, spiritual and personal development work and turned that into a private mindset caching practice to help other women create the lives and businesses of their dreams, to make good money doing what they love, on their terms.

I am about 2+ years in and have already hit six figures while LOVING the work I do, taking lots of time off and my clients are getting amazing results — from raising prices and cutting hours while making the most revenue to date — to other clients who are booking in celebrity clients at $15k/hour rates, to others who are truly coming home to themselves, setting boundaries and living a life they LOVE right NOW, not later once they reach a certain income goal.

Q. What are your long-term goals in business? Paint a vision for the future

Amanda: My long-term business goal is to help thousands of females and people of color to be making BIG money in the world by sharing their unique value and magic, on their terms.

This means more marginalized communities opting OUT of the traditional patriarchal money and employment scenarios and creating businesses that not only fulfil their soul’s work but also create an abundance of financial income that fuels them to live their best and most nourishing lives.

This looks like continuing to talk about MONEY and the TRUTH about it — that it’s infinite and available to EVERYONE, not JUST a select few.

Image credit: © Captured Imagery 2022

Q. What motivates you?

Amanda: We all came here to Earth with a purpose. And what motivates me is helping others find and live that purpose for themselves. What truly drives me is knowing that MY message and voice do make a difference.

There is a huge ripple that happens when I share what’s on my heart, and give permission for others to do the same. I know this is what I was born to do here, during this lifetime. And I get so much fulfilment out of seeing other women live in their TRUTH as well and make LOTS of money doing it. This work changes the WORLD and smashes the patriarchy in the process.

Q. What business-related book has inspired you the most, or, what is your favourite book?

Amanda: You are a Badass by Jen Sincero. It was definitely not new information but the way she explained mindset, self-concept and really the power of believing in yourself as the KEY to success STUCK with me.

It was explained in a way I had never heard and with the authenticity of someone who is walking their talk. 10/10 recommend to any ambitious woman. All of her books are FIRE!

Q. What strategies do you use to optimize your performance or mindset?

Amanda: The most simple tip to optimize your mindset is — TO BE ON YOURSELF. Put another way means to supervise your human brain — that is WIRED only for SURVIVAL. Human brains are NOT wired for THRIVING, SUCCESS or fulfilling your big DREAMS. If you want to grow and create MORE — THAT is something you must intentionally create and guide your brain to daily.

This looks like being aware and mindful of your unconscious thoughts — most of which are negative and can amount to over 60,000 of them per day. This means that doubt and fear are always around and NORMAL. And this means consciously choosing thoughts that DO serve you in feeling safe and secure in moving towards your goals. All of this is exactly what I help my clients do as a coach — helping them guide and rewire their brains to what they desire instead of the default programming of the brain which will always take them back to where they’ve always been.

Q. If you were to write a book about yourself, what would you name it?

Amanda: Abundant AF — Breaking the rules and making BIG money as a service to the world. Podcast coming SOON and the book is soon to follow!

Q. What is one of the best or most worthwhile investments you’ve ever made?

Amanda: Over and over again, the most worthwhile investments I have made have been in coaching for my mindset. Having a coach/mentor to help me see what I cannot see (my blindspots) as well as to expand my perspective to see what’s possible has always been an investment I get 10x my return on.

This is why I always keep investing in my mindset with coaches that align with who I want to be and how I want to grow. As a coach myself, I do the work I ask my clients to do, I know this shit works. You wouldn’t want to see a doctor that didn’t go to the doctor themselves? Same with coaching.

Q. Where do you see the future in your niche/industry 3–5 years from now?

Amanda: The coaching industry is in its infancy and I see it BOOMING in the next 3–5 years. More than that — I see the world and how we live our lives, do business and make money drastically changing from the norm of working corporate 9–5 jobs.

I see people really focusing on healing, and spirituality, and talking openly about trauma AND MONEY on bigger stages and levels — which ultimately impacts the collective of our planet and how we move forward. The work I do with my clients IS a big part of changing the world for the better, for generations to come.

Q. What is your ‘one-sentence’ piece of advice you’d like to give to someone who wants to become an entrepreneur, coach, or business owner?

Amanda: Success is created by who you’re being, not so much what you’re DOING — so ensure that you are BEing and acting from the version of yourself that already HAS what you desire and just take the next right step from there.

To keep up to date with Amanda and her journey, connect with her on Instagram.



Copywriter, publicist & entrepreneur. Passionate about sharing empowering and informative stories from thought leaders across the globe.

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Michelle Whiting

Copywriter, publicist & entrepreneur. Passionate about sharing empowering and informative stories from thought leaders across the globe.