Interview with Wenfei Hu, Founder of Studio Dopamine

Wenfei Hu is the founder of Studio Dopamine, a Melbourne-based company that provides branding design, communication design, website design & creative directions to clients from various industries including art & culture, retail & hospitality, finance, real estate, construction and more since 2020.

Studio Dopamine believes that a good brand is not only logo and colour, but the entire identity of the business. With good branding, you can give your brand a more human side, which your customers can relate to more.

For more details, visit their website here.

Here we sit down with Wenfei to learn more about her journey as an entrepreneur.

Q. Tell us a little more about your journey as an entrepreneur — how did you get started? What inspired you?

Wenfei: I started the business in 2020 when I found that there were many companies who were only looking for short-term visual solutions instead of building an effective visual system, and hence my mission was to help more startups and established companies to (re)build strong brand identities for them to stand out from the competitors, from brand strategy to visual identity design & campaigns, I wanted to help business convey their values and visions to the customers effectively, and build a solid long-term relationship with the customers.

Q. What are your long-term goals in business? Paint a vision for the future

Wenfei: To be a leading branding design company globally. We look forward to helping more businesses find their own positions in the market and craft effective brand identities.

Q. What motivates you?

Wenfei: The answer is quite simple: a strong passion for creation.

Q. What is the most memorable thing you’ve done since you started your business?

Wenfei: My strategy is: to get it started.

The reason behind ‘getting it started’ is because usually we think too much before taking action because we are afraid of failure / getting criticised and worried about the unknown issues that may not even happen. A lot of people may get stuck and then gave up without trying, so just think less and make the first step out.

Q. If you were to write a book about yourself, what would you name it?

Wenfei: You will never be ready.

Q. Where do you see the future in your niche/industry 3–5 years from now?

Wenfei: With the development of technology, design tools will be more powerful in the next 3–5 years, allowing creators to create more wild, out-of-the-box designs.

It is crucial for designers and visual artists to keep learning new techniques and new tools, in the meantime, designers have to keep in mind that we will eventually master the tools as long as we keep practicing, however, design is never about how good you are with the software, but is about what’s in your mind and what would you like to express.

Q. What is your ‘one-sentence’ piece of advice you’d like to give to someone who wants to become an entrepreneur, coach, or business owner?

Wenfei: To get it started today.

To keep up to date with Wenfei and her journey, connect with her on Instagram — Wenfei Hu & Studio Dopamine.