Interview with Miranda Berkhof, Owner of BeyoUnd Transformation

Q. What inspired you to become an entrepreneur?

Miranda: My career has been very fulfilling. I got the opportunity to learn so much and develop myself as a professional and as a leader. At the same time, my hunger for impact and connection was greater than the companies I worked for and the colleagues I interacted with every day. My experience with the function titles I proudly wore shifted from giving me the liberty to guide and coach to creating a distance between me and my colleagues. The next learning in my personal growth journey was to go independent while staying connected with others and broadening my impact without losing the depth in connection. My inspiration came from my own reflection on my life and a conscious choice to renew.

Q. How did you get started?

Miranda: As long as I know myself, there has always been immediate action when I got clarity.

Q. What was your biggest startup challenge? What steps did you take to overcome it? What did you learn?

Miranda: In my first months I really had to shift my perspective. I had to move from being impatient to celebrating progress, so now my keywords are patience and progress.

Q. What is the Most Memorable Thing You’ve Done Since you Started your Business?

Miranda: The most memorable thing is the realization that the things that interest me most I now call work. I don’t have to do anything else or be anyone else.

Q. What is one book you recommend, and why?

Miranda: I read so many books that I couldn’t recommend one. For me reading is a hobby and a habit — and what I read is where I am mentally, emotionally, spiritually. I just finished a shift in being’ and ‘the untethered soul’ — I guess I am now open to learning more about the spiritual journey, but I also read fiction, biographies, business books, poetry, etc. My recommendation would be: read the book that appeals to you, when finished choose the next…I open your mind and your world.

Q. What are your top 3 favourite online apps, tools, or resources and what do you love about them?

Miranda: I love the Health app on my iPhone as it measures just simple steps to stay fit while also providing me insight on if I have prioritised movement that day and if I progressed my fitness over time.

Q. In terms of legacy, what is the mark you’d like to leave on the world?

Miranda: I look back at my days -and therefore my life- with deep satisfaction if
- I inspire other people to think about things about themselves and in the interaction with others they didn’t think about or knew before,
- I support them to make conscious choices in their lives — to be more aware and truly present,
- I walk next to them in their journey to make the most of their time here on this earth.

Q. In one sentence, what’s the best advice you’d give to someone just starting out on their entrepreneurial journey?

Miranda: Set out on your own journey — validation is not to be sought with others, but with yourself. Tune in to your feelings, check your stomach and keep going. Choose patience & celebrate progress.



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