Exclusive with Tiffany Lewis, Founder of Propel Virtual Solutions
Tiffany Lewis is the founder of Propel Virtual Solutions, a Maryland-based company that provides digital marketing and copywriting services to entrepreneurs and business owners.
Since 2018, Propel Virtual Solutions has consistently helped entrepreneurs and business owners, build relationships and increase sales through their message and brand stories.
For more information on Tiffany or Propel Virtual Solutions, visit the website here or follow them on Instagram.
Here we sit down with Tiffany, to know a bit more about her journey as a digital marketer.
Q. What inspired you to become an entrepreneur?
Tiffany: My big goal in starting and growing a business has always been to build a legacy for my children and future generations. With that, my children truly inspired me to become an entrepreneur.
Q. How did you get started?
Tiffany: I got my start in 2018 as a virtual assistant and social media manager. I came across an ad for a program teaching moms how to work from home. I immediately joined. In 2019, I decided to pivot to copywriting. My background in teaching, communications, and public relations helped drive me to that decision. I had no idea the online business world was a thing, let alone a viable option for me!
Q. What was your biggest startup challenge? What steps did you take to overcome it? What did you learn?
Tiffany: My biggest challenges have definitely been around overcoming or conquering my negative mindset, in terms of believing I can actually do this work. Having no prior experience or knowledge of being a business owner, a lot of my early days were learning on the job. I’ve invested so much back into my business through courses, coaching, masterminds…you name it. Those resources have all been crucial to my success.
Q. What is the Most Memorable Thing You’ve Done Since you Started your Business?
Tiffany: Since starting my business, my most memorable experience has definitely been seeing my family (mom, husband, and children) get the entrepreneurial urge. They’ve all started a business or tapped into their gifts and it’s such a beautiful thing to see. Most importantly, watching us change our generational landscape has been rewarding.
Q. What is one book you recommend, and why?
Tiffany: I love “Start With Why” by Simon Sinek.
I read this book during a program to become a school principal years ago and I’ve since read it again as a business owner. All of the principles in the book are relatable no matter where you are in life. Knowing your why or your purpose heavily impacts your day-to-day actions and ultimately your output.
Your why is such a critical component to your core.
Q. What are your top 3 favourite online apps, tools, or resources and what do you love about them?
1. Dubsado — My tool for Customer Relationship Management. It’s not super pricey and it does ALL of the things I was losing time doing manually when first starting my business (i.e. sending proposals, contracts, and invoices).
2. Kartra — My business model has evolved so much and this platform is a one-stop shop. It houses my email marketing, courses, and digital products. It’s easy to use and also saves me so much time (and money).
3. Google Workspace — I use Google suite for everything!! I honestly don’t know where I’d be without this resource.
Q. In terms of legacy, what is the mark you’d like to leave on the world?
Tiffany: My goal is to help entrepreneurs use their voices to make the biggest impact possible.
Q. In one sentence, what’s the best advice you’d give to someone just starting out on their entrepreneurial journey?
Tiffany: If I could reach back and offer some advice to new or growing business owners, it’d be to find a support system that they can lean into and rely on throughout their entrepreneurial journey.
To keep up to date with Tiffany and her journey, connect with her on Instagram.
